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Josh Connell

Work to be remarked upon - that’s the endeavour at least. Creating something that’s familiar enough for people to get, but different enough that it’s something new.
Creative Director specialising in sports, culture and lifestyle. 

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Y-3 x Real Madrid

The Ceremony. Creative direction for Y-3’s partnership with Real Madrid, celebrating the club’s 120th anniversary and 20 years of Y-3. Watch the film here. 

21-03-22
adidas x Wales Bonner

Home away from home. Creative direction for adidas football’s new partnership with the Jamaican Football Federation. 

06-02-23
adidas Originals x Stone Roses

Roses Are Red. Creative direction Manchester United’s adidas Originals x Stone Roses collection. Watch the documentary here. 

20-02-24
Gamemode

You Do You, in Gamemode. Creative direction for adidas football’s new pro choice franchise.

15-05-21
Merky FC

Changing the game with a brand new kind of football club, lead by Stormzy in partnership with adidas. Creative direction on the concept and launch treatment. Watch the launch film here.

03-11-22